A visual language for modeling of human experiences
CJML is a visual language for modeling of human experiences. The human may have other roles than a customer, such as a patient, user or employee.

CJML provides a comprehensive set of terminology, syntax, diagrams, methods, and tools.
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A different approach to customer journey methodology
CJML allows for the detailed and precise modelling of individual journeys and the comparison of these against planned journeys.

Researchers and service providers can use CJML as a unifying language in interdisciplinary teams for:
- journey discovery and documentation purpose
- journey conformance and UX evaluation
- journey design and redesign
Play the game
Learn the basics of CJML in a few minutes. This interactive minilecture will open in a new window. It explains the basic elements and diagram types.

CJML results from years of research to both the practical and theoretical aspects of customer journeys. CJML has been developed in close collaboration with industry partners through multiple research and innovation projects.
Read more about the development of CJML