Customer Journey Data: A Puzzle with Missing Pieces
Understanding customer journeys is like assembling a puzzle—except many pieces are scattered across systems, some are shaped differently, and others
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One Customer and One Service Provider? Not Anymore.
For decades, service models assumed a simple relationship: one company provides, and one customer receives. But today’s service landscape has
Read MoreWhat Makes the Customer Journey Such a Powerful Concept?
Only 20 years ago, customer journeys were unknown to most people (or associated with travel). Today, the customer journey is
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