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Customer Journey Modeling Language

CJML
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CJML SPECIFICATION

The following elements constitute the full specification of CJML. Each file is provided in PowerPoint format.

[Introduction]: Overview and background
[Visual Notation]: Elements, diagrams, symbols
[Diagram Generator]: Layouts for modeling
[Terminology]: Key concepts and metamodel
[Data format]: Machine-readable structure

Blog

Customer Journey Data: A Puzzle with Missing Pieces
One Customer and One Service Provider? Not Anymore.
What Makes the Customer Journey Such a Powerful Concept?

CJML basics: Interactive game

Learn the basics of CJML in a few minutes. This interactive minilecture will open in a new window. It explains the basic elements and diagram types. Press the button below to start the game!

| Play game |

Last modified: July 30, 2025

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